You may have heard of Wake and Shake by now.
Just in case you haven’t: we deliver superfood smoothies in the most convenient format possible: frozen, ready-to-blend, and right to your doorstep.
You can order smoothies to your workplace for you and your team, or have them delivered to your home. Either way, you’ve got a super-healthy, super-convenient, superfood smoothie that’s ready to drink in under a minute whenever you need a pick-me-up!
Now that we’re all on the same page, we’d like to share a little bit about how the idea came to be, and how we think we can help our communities. First, let us tell you a little bit about ourselves:
Every morning when we wake up, we have a pretty specific routine.
We brush our teeth, chug a glass of cold water, and read whichever book we’re currently enjoying for about half an hour. Then, we hit the gym – or hot pilates – and get our blood pumping and our brains going.
Once we’ve come home and showered, that’s when we hit the blender.
Over the years, we’ve made thousands of smoothies.
Literally. We’ve experimented with different ingredients, liquids, combinations and recipes. We’ve had shakes of every colour, flavour and consistency you could imagine. We even earned a reputation at the office for our funky smoothies that seem to be a different colour every day – sometimes, they were a murky grey colour and even looked kind of gross!
We laughed at the funny faces our coworkers made when they asked “what on earth are you drinking?” and explained that our shakes were not only incredibly healthy, but also delicious – even though they didn’t always look it. More and more, people started asking questions – about our smoothies, about nutrition… and the more questions we answered, the more we wanted to learn!
That’s when we realized that we had to share this accumulation of knowledge –
with our friends, our families, our coworkers, and anyone else who wanted to learn more about nutrition and maintaining a healthy lifestyle.
We realize that understanding nutrition is a difficult thing – it seems that every day a new study is released, claiming that everything we thought we knew was wrong -and that what we thought was wrong was ACTUALLY the best way to lose that tummy fat in only 48 hours!
…so where do you turn? How do you know what to believe?
Even nutritionists and doctors are often not up to date on the most recent studies, so it would be absurd to expect you to be! It’s difficult to keep up with all the latest information, and to filter the real stuff from the click bait.
That’s why we keep up with the latest scientific discoveries and constantly update our knowledge base. We listen to podcasts from top doctors, read books and articles with excellent sources and keep ourselves posted on innovations in the health industry. We understand nutrition and can explain it down to the cellular level – hence our slogan, We’ve got smoothies down to a science.
We’re committed to helping educate our communities to the best of our ability and to providing the best value for our customers’ money.
We believe that the key to healthy eating is knowing what to look for.
It’s so easy to be fooled by marketing schemes and carefully-worded sentences meant to trick you.
So, we plan to use our platform to spread as much knowledge about nutrition as possible, and give people the tools they need to make informed decisions, while providing convenient, on-the-go smoothies and eventually other products to make your life easier.